Agentic workflow paths for buyers, users, and teams

Inspiration for creating AI agent workflows for your buyer & customer journeys

ABM Engagement & Nurturing For Existing Accounts

A personalized engagement and nurturing program for existing customer accounts, using AI to tailor content and touchpoints to drive retention and expansion.

ABM Agent
Lifecycle Marketing Agent
Document
Email

Build ABM Account Tiers

Categorize and rank target accounts by tier using AI-driven data to prioritize outreach and resources.

ABM Agent
Research Asset
Data

Create Targeted ABM Awareness Content

Creates lighter-touch brand awareness ('air cover') across multiple personas at target accounts, complementing direct ABM outreach with broader impressions via ads, content, and social media.

ABM Agent
Content Creation Agent
Research Asset
Document

Deliver Hyper-Personalized ABM Outreach to Tier 1 Accounts

A deeply customized outreach sequence for high-value (Tier 1) accounts, leveraging AI to tailor each touchpoint and maximize engagement.

ABM Agent
Outbound Prospecting Agent
Research Asset
Email

Hyper-Personalized ABM Outreach Sequence

Execute a multi-channel, hyper-personalized ABM outreach sequence using AI and automation to engage target prospects.

ABM Agent
Lead Generation Agent
Social Post
Email

Re-engage Lapsed Customers

Re-engage lapsed customers or prospects using AI-driven insights to personalize outreach and tailored win-back offers.

Lifecycle Marketing Agent
Data
Document

Personalized Lead Nurture

Automatically deliver relevant drip campaigns with AI-curated content and adaptive timing to move leads through the funnel.

Lifecycle Marketing Agent
Lead Generation Agent
Data
Research Asset

Deliver Tailored Cross-Sell Campaign

Use AI to identify complementary product opportunities, segment customers, and deliver personalized cross-sell messaging through optimal channels.

Lifecycle Marketing Agent
Data
Email

Run Tailored Upsell Campaign

Uses AI to analyze customer usage, segment accounts, and deliver personalized upsell offers via multi-channel messaging

Lifecycle Marketing Agent
Data
Document

Generate Automated QBR Reports

Compiles customer usage data, generates AI-powered business review summaries, and creates visually engaging QBR reports with minimal manual effort.

Customer Success Agent
Data
Report

Predict Churn Risk & Alert Team

Aggregates account data, analyzes churn risk with AI, alerts teams about high-risk accounts, and provides recommended intervention actions.

Customer Success Agent
Data
Report

Analyze Customer Feedback Themes

Aggregates feedback from multiple channels, uses AI to categorize into themes, and generates actionable reports with key sentiment insights.

Customer Success Agent
Data
Report

Monitor & Respond to Customer Sentiment

Automatically analyzes support interactions for negative sentiment and escalation signals, alerting managers to potential issues before they become critical.

Customer Support Agent
Customer Success Agent
Data
Document

Simplify Data Migration with AI

Automates the import of customer data files by intelligently mapping fields, cleaning data, and providing detailed migration results.

Onboarding Agent
Customer Success Agent
Data
Email

Identify Unused Features & Send Education

Identifies valuable but unused product features, determines relevance to specific customers, and sends targeted educational content to drive adoption.

Customer Success Agent
Data
Report

Automate Third-Party Integration Setup

Streamlines the connection of third-party integrations by automating credential exchange, configuration, and providing AI-powered error handling.

Onboarding Agent
Customer Success Agent
Workflow
Data

Celebrate Customer Milestones

Automatically detects significant customer usage milestones, sends personalized congratulatory messages, and creates opportunities for positive engagement and relationship building.

Customer Success Agent
Workflow
Email

Automate NPS/CSAT Survey Follow-ups

Automatically sends personalized follow-up emails based on customer survey scores, addressing detractors with urgent outreach and engaging promoters for advocacy.

Customer Success Agent
Workflow
Email

Onboarding Checklist Nudge

Automatically monitors customer onboarding progress, sends personalized reminder emails, and escalates stalled accounts to CSMs.

Onboarding Agent
Customer Success Agent
Workflow
Data

Automate Sales-to-CS Customer Handoff

Creates a comprehensive customer brief from sales data to ensure smooth handoff to Customer Success after deal closure.

Onboarding Agent
Customer Success Agent
Data
Document

Monitor Usage Drops & Send Proactive Outreach

Automatically detects significant product usage drops, sends personalized check-in emails to at-risk customers, and schedules follow-up actions.

Customer Success Agent
Data
Email

AI-Personalized Drip Emails

Automates personalized email sequences using AI to dynamically generate content tailored to individual lead characteristics and behaviors.

Lead Nurturing Agent
Lead Generation Agent
Workflow
Email

AI Q&A Chatbot for Prospects

Deploys an AI-powered chatbot to answer prospect questions, qualify leads through conversational engagement, and schedule sales demos for qualified opportunities.

Lead Nurturing Agent
Lead Generation Agent
Interactive Tool
Direct Message

Follow Up with Leads After Content Engagement

Detect lead interactions with your content, draft personalized follow-up messages for human review, and track engagement in your CRM.

Lead Generation Agent
Research Asset
Data

Engage Companies Announcing News & PR

Monitor news/PR events for target accounts, then send timely, relevant outreach to key contacts.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Engage Companies via Hiring Signals

Identify companies hiring for relevant roles, enrich contacts, and send targeted outreach emails.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Engage Companies That Use a Specific Tech Stack

Identify companies using complementary or competing tech, then pitch an alternative or add-on solution.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Engage Companies via Intent Signals

Use third-party intent signals to identify interested accounts and send tailored outreach.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Engage Companies via Website Visitor Identification

Identify anonymous website visitors, qualify fit, and automate outreach to key prospects.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Engage Employees of Organizations that Visit Your Website

Contacts from organizations that visit your website are prospected and auto-sequenced with timely outreach.

Outbound Prospecting Agent
Lead Generation Agent
Router Agent
Data

Engage Newly Funded Companies

Monitor funding news, enrich target accounts, and reach out with a congratulatory pitch.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Engage Prospects via Social Pain Points

Monitor social platforms for pain points, respond with helpful info, and reach out personally.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Engage Prospects via Social Posts

Track target prospect posts, craft useful comments, and spark warm conversations for lead engagement.

Outbound Prospecting Agent
Lead Generation Agent
Research Asset
Data

Industry-Specific Content Nurturing

Delivers targeted content to leads based on their industry and persona, using AI to curate relevant resources and craft personalized messaging.

Lead Nurturing Agent
Lead Generation Agent
Data
Document

Website Personalization for Leads

Customizes website content in real-time based on visitor data, displaying industry-specific messaging and relevant case studies to increase conversion rates.

Lead Nurturing Agent
Lead Generation Agent
Web Page

Whitepaper/E-Book Development

Produces a long-form whitepaper or e-book with AI-driven research, content drafting, and formatting for lead generation.

Content Creation Agent
Lead Generation Agent
Report
Web Page

Agent-To-Agent Task Exchange via A2A

Your agent engages with a remote (possibly 3rd-party) agent via the A2A protocol.

A2A Agent
Agent Card
Task Payload

Orchestrator Agent via A2A

Orchestrate communication between a user and multiple remote A2A agents via a central orchestrator agent using the A2A protocol.

A2A Agent
Discovery
Task

Move prospects to your product's 'Aha! moment' through their AI agent

Workflows are shifting from "open the app" to "ask my agent to do it." Help prospects discover, activate, and realize value for your product inside the agent workflows they’re already adopting.

Agent Ecosystem
Product Marketing
Package
Workflow

Move prospects from free value to product signup via your MCP

Let a prospect install your MCP server, get useful free value through their agent, then hit a natural login moment when they ask the agent to do more with your product.

MCP
Agent Ecosystem
Package
MCP Capability

Generate AI-Assisted Support Responses

Streamlines support workflows by automatically generating customized ticket responses for agent review and approval before sending to customers.

Customer Support Agent
Data
Email

Deploy 24/7 AI Support Chatbot

Implements an AI-powered support chatbot that answers customer questions using knowledge base content and seamlessly escalates to human agents when needed.

Customer Support Agent
Interactive Tool
Document

Deploy AI Onboarding Assistant Chatbot with Product Tour

Combines an interactive product tour with an intelligent chatbot to provide guided onboarding, contextual help, proactive assistance, and human escalation for new users.

Onboarding Agent
Customer Support Agent
Interactive Tool
Document

Automate Knowledge Base Article Recommendations

Automatically surfaces relevant knowledge base articles for support tickets, enabling faster resolution through self-service or agent-assisted guidance.

Customer Support Agent
Research Asset
Email

Automate Support Ticket Classification & Routing

Uses AI to automatically categorize incoming support tickets, route them to appropriate teams, and identify FAQs for immediate self-service resolution.

Customer Support Agent
Data
Workflow

Schedule Sales Meetings

Automates meeting scheduling by detecting prospect interest, checking calendar availability, suggesting optimal slots, and dispatching invites.

Sales Engagement Agent
Email
Data

Qualify Leads with Conversational AI Chatbot

Deploys an intelligent chatbot on high-intent pages to engage visitors, ask qualification questions, and route qualified leads to sales while providing resources to others.

Qualification Agent
Sales Engagement Agent
Interactive Tool
Chat

Contract Review Assistant

Analyzes contracts to identify and classify changes, generate plain-language summaries, and suggest negotiation responses to streamline legal review processes.

Sales Engagement Agent
Document
Report

Deal Health Analysis & Re-Engagement

Leverages AI to analyze open opportunities on a schedule, predicting likely deal outcomes and flagging stalled deals. It delivers a deal health scorecard to reps and drafts personalized re-engagement emails for stalled or at-risk deals, helping sales teams proactively manage their pipeline.

Sales Engagement Agent
Data
Analysis

Post-Call Summary Email

Automatically transcribes sales calls, extracts key points, and creates personalized follow-up emails to improve prospect engagement and documentation.

Sales Engagement Agent
Document
Email

Proposal Drafting Automation

Automates the creation of personalized sales proposals using AI to populate templates, generate custom content, and deliver polished documents ready for review.

Sales Engagement Agent
Document
Email

RFP Response Automation

Extracts questions from RFP documents, generates tailored responses using AI and knowledge base content, and compiles complete proposals with minimal manual intervention.

Sales Engagement Agent
Document
Data

Prepare Sales Call Research Brief

Aggregates prospect data, summarizes key insights, and distributes a research brief for sales call preparation.

Sales Engagement Agent
Workflow
Data

Automate Sales Order Processing

Streamlines order fulfillment by automatically extracting purchase order details, verifying accuracy, creating records in your ERP, and alerting relevant departments.

Sales Engagement Agent
Data
Workflow

Lead Re-engagement Campaign

Identifies and reactivates stale leads using AI-driven analysis of past interactions to deliver personalized re-engagement messages.

Lead Nurturing Agent
Data
Email

Trial User Engagement Campaign

Monitors trial user activity to deliver personalized guidance and prompts conversion through AI-generated tips, success stories, and timely outreach.

Lead Nurturing Agent
Data
Email

Send Personalized Onboarding Welcome Emails

This workflow sends a personalized onboarding welcome email series with dynamic content and adaptive messaging based on customer behavior.

Onboarding Agent
Email
Workflow

Enrich Event Attendee Data

Enhance event registrant data by appending company and person details for improved lead qualification and personalized follow-up.

Event & Webinar Agent
Form
Data

Event Content Repurposing

Repurpose event content into various formats such as blog posts, social media snippets, follow-up emails, and ad creative using AI-driven transcription, summarization, and content drafting.

Event & Webinar Agent
Document
Blog Post

Personalized Event Invite

Generate and send personalized event invitations to boost registration rates using AI-driven content customization.

Event & Webinar Agent
Data
Email

Personalized Event Registration Page

Increase event registration conversion by dynamically personalizing the landing page using AI-driven content adaptation.

Event & Webinar Agent
Web Page
Report

Personalized Pre-Event Nurture

Engage event registrants with a tailored pre-event nurture sequence using AI to personalize emails, educational content, and interactive touchpoints.

Event & Webinar Agent
Email
Document

Webinar Content Planning & Promotion

Plans a webinar and creates related content such as slides and promotional emails/posts.

Event & Webinar Agent
Event
Document

Automated Lead Enrichment & Routing

Automatically enriches new lead data, qualifies and routes leads via CRM rules, alerts sales with summaries, and tags non-qualified leads for nurture.

Qualification Agent
Data
Report

Lead Scoring

Aggregates lead data, evaluates fit with AI, classifies purchase likelihood, alerts sales for high scoring leads, and logs results in the CRM.

Qualification Agent
Data
Document

Build & Enrich Account Prospect Lists

Compile a prioritized list of contacts and enrich them with key details for more effective outreach.

Outbound Prospecting Agent
Data
Research Asset

Create & Publish Blog Post

Create a blog post using AI and humans to draft, refine, optimize, and publish human-friendly content.

Content Creation Agent
Research Asset
Blog Post

Create Customer Case Study

Creates a compelling customer case study by using AI to transcribe interviews, draft the story, and format a success narrative.

Content Creation Agent
Event
Data

Create Onboarding Email Series and Guide

Develops a personalized onboarding email sequence and user guide using AI to welcome and educate new customers.

Content Creation Agent
Data
Email

Create Personalized Landing Page Copy

Uses AI to generate and optimize landing page copy tailored to specific audiences, boosting conversion rates.

Content Creation Agent
Web Page
Form

Create Sales Pitch Deck

Leverages AI to create a sales pitch deck, from outline to slide content, for engaging prospects in the decision stage.

Content Creation Agent
Research Asset
Presentation

Plan Social Media Content Calendar

Plans a month’s worth of social media posts using AI for ideation, content creation, and scheduling.

Content Creation Agent
Social Post
Data

Create Product Demo Video Script Outline

Creates an outline for a product demo video using AI.

Content Creation Agent
Video

Create and Schedule Social Media Campaigns

Automates social media content planning, creation, scheduling, and performance analysis with human review for brand consistency.

Content Creation Agent
Research Asset
Social Post

Generate Cross-sell Recommendations

Identify customers who would benefit from complementary products based on usage patterns and deliver personalized cross-sell recommendations.

Upsell/Cross-sell Agent
Data
Email

Display Contextual Upgrade Prompts

Trigger personalized in-app upgrade messages when users hit usage limits or attempt to access premium features.

Upsell/Cross-sell Agent
Data
Direct Message

Prepare Renewal Outreach

Proactively prepare for contract renewals by compiling usage data, generating value summaries, and automating personalized renewal outreach.

Upsell/Cross-sell Agent
Data
Document

Identify Upsell Opportunities

Automatically detect customer usage signals indicating upsell readiness and generate personalized outreach content for account managers.

Upsell/Cross-sell Agent
Data
Document

Deep Research Agent

Conduct iterative deep research on a topic by generating queries, summarizing web results, reflecting on gaps, and finalizing insights.

Base Pattern Agent
Research Agent
Prompt
Research Asset

Planner Agent

A base pattern agent for planning B2B projects. It extracts key planning details from user conversations, checks for relevance, and then leverages planning tools to generate a complete project plan.

Base Pattern Agent
Planner Agent
Prompt
Decision

Supervisor Agent

A supervisor/orchestrator agent that listens to user chat, routes the conversation to the appropriate tool, and then calls the chosen agent.

Base Pattern Agent
Decision

Request Customer Referrals

Identify satisfied customers and send personalized referral request emails.

Advocacy Agent
Data
Email

Solicit Customer Reviews

Automatically identify ideal moments to request customer reviews and generate personalized review solicitation emails.

Advocacy Agent
Email

Generate Customer Testimonials and Case Studies

Identify successful customers, gather their achievements, and generate compelling testimonials or case studies with minimal customer effort.

Advocacy Agent
Data
Research Asset

Craft buyer journeys for your prospects who are changing how they buy and get work done.

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User Journey
Team Workflow
Prospect Experience
Customer Workflow
Agent Skill
Prompt Flow
Workflow Plan
User Journey
Team Workflow
Prospect Experience
Customer Workflow
Agent Skill
Prompt Flow
Workflow Plan