Enhance event registrant data by appending company and person details for improved lead qualification and personalized follow-up.
This workflow is designed for event marketing and sales teams who want to enrich basic registration data with additional firmographic and social media information. By integrating external data sources and AI tools, teams can gain deeper insights into each attendee and better qualify leads.
The process begins when new event registration data is received and logged into the CRM, triggering the enrichment workflow. An enrichment API is then called to gather detailed company and personal information, while an AI-driven social media lookup collects additional context such as recent news and social posts about the attendee or their company.
Finally, the enriched data is fed into a CRM lead scoring model that evaluates each attendee based on fit and engagement. High scoring leads are flagged for immediate follow-up, enabling more personalized and effective post-event outreach to the most promising prospects.
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Note that this Ai workflow is presented as inspiration for what's possible. Adjust the amount, type and quality of the data inputs. Adjust how much or how little your human team mates (or you), AI and fully autonomous agents contribute.
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Using the basic attendee data below, generate a summary of additional social media insights such as recent news, social posts, and relevant digital footprints.
Attendee: {attendeeName} from company: {companyName}
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