B2B Team & User Flow Inspiration

Generate Automated QBR Reports

Compiles customer usage data, generates AI-powered business review summaries, and creates visually engaging QBR reports with minimal manual effort.
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This workflow is designed for customer success teams who need to prepare comprehensive quarterly business reviews (QBRs) for their customers. By automating the data gathering and report generation process, CSMs can focus more on strategic conversations and less on manual reporting tasks.

The workflow begins before scheduled QBR meetings by aggregating all relevant customer data from multiple sources. This includes product usage statistics, key performance indicators, support history, business outcomes, and benchmarks against similar customers. All this information is then fed into an AI that transforms raw data into an insightful narrative with clear trends, achievements, and areas for improvement.

With the narrative in place, the workflow automatically identifies growth opportunities and next steps, then compiles everything into a professionally designed report using pre-built templates. The draft report is sent to the Customer Success Manager for review, who can make any necessary adjustments before sharing it with the customer ahead of the QBR meeting. This automation saves significant preparation time while still delivering high-quality, data-driven QBR materials.

Who this Agentic Workflow Is For

For Product Marketers and GTM Teams

Customer experiences

Get ideas for agent-powered experiences that help prospects, users, customers, and partners discover, evaluate, and get value from your product.

Team workflows

Find new ways to improve the internal workflows your team uses to launch, position, sell, support, and grow those experiences across marketing, sales, growth, and success.

For Product Builders

Customer experiences

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Team workflows

Discover team workflows you can turn into internal agents, automations, and tools that save time and reduce manual work.

For Teams Focused on the Retention Stage

Customer experiences

Find ideas for better experiences during the Retention stage of the buyer or customer journey.

Team workflows

Explore internal workflows that help your team support that stage more effectively.

Make it Yours

Use this example as a starting point, not a fixed recipe.

Copy the flow above as a prompt, markdown, skill, or mermaid diagrom. Adjust the steps, tools, agent and human involvement to fit your real workflow. Then test where users actually get value or drop off.

Trigger: Upcoming QBR Meeting
1
Initiate the QBR report generation workflow when a QBR meeting is scheduled or a specific time before renewal.
Trigger Trigger Event
Gather Usage Data
2
Before a QBR or renewal meeting, gather all pertinent usage and performance data for the customer's account.
Tool Call Data
Uses: Data Aggregation, Salesforce, HubSpot, Google Analytics
Generate Review Summary
3
Feed the data into LLM with a prompt to generate a business review summary.
LLM Call Report
Uses: LLM, OpenAI, Anthropic, Google Gemini

Prompt

Generate a comprehensive Quarterly Business Review (QBR) summary for {customerName} based on the following data:

Account Information:
- Customer: {customerName}
- Industry: {industry}
- Contract Value: {contractValue}
- Renewal Date: {renewalDate}

Usage Metrics:
- {usageMetrics}

Business Outcomes:
- {businessOutcomes}

Support History:
- {supportHistory}

Previous Goals:
- {previousGoals}

Benchmark Comparison:
- {benchmarkData}

Please structure the QBR summary with the following sections:
1. Executive Summary (2-3 paragraphs highlighting key wins and overall health)
2. Goals Recap (progress against previously set goals)
3. Usage Analysis (key patterns, adoption metrics, and trend analysis)
4. Business Impact (quantifiable outcomes and ROI where possible)
5. Support Summary (overview of issues and resolutions)
6. Benchmarking (how they compare to similar customers or industry standards)

The tone should be professional, data-driven, and focused on business value. Highlight both successes and areas for improvement with specific metrics where possible.

Highlight Opportunities
4
Have the AI highlight areas of opportunity and compile the results into a PDF or slide deck using a pre-designed template.
Tool Call Presentation
Uses: Data Visualization, Tableau, Power BI, Google Data Studio
Dispatch Draft Report
5
Send the draft report to the CSM for review and then share it with the customer ahead of the QBR call.
Tool Call Email
Uses: Email Automation, SendGrid, Mailchimp, HubSpot

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