B2B Team & User Flow Inspiration

Build & Enrich Account Prospect Lists

Compile a prioritized list of contacts and enrich them with key details for more effective outreach.
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Copy this flow for your agent, document, team chat or other tool.

This workflow is designed for sales and marketing teams needing a reliable method to gather relevant contacts within specific accounts and enrich those profiles for personalized outreach. By systematically pulling existing account data, then layering on additional insights, you can better tailor subsequent messaging.

Inputs include a list of priority accounts—often Tier 1 and Tier 2—plus any additional filters like job titles, regions, or industries. The outputs are enriched contact lists complete with validated emails, phone numbers, LinkedIn URLs, and relevant context such as recent news or shared content. This ensures each contact is ready for targeted campaigns.

Steps include starting the process once your account targets are finalized, pulling contact info from your CRM, leveraging APIs for data enrichment, and using AI tools to gather deeper insights. Finally, the data is stored in a structured list or database for easy reference, allowing personalized outreach that resonates with each lead's background and interests.

Who this Agentic Workflow Is For

For Product Marketers and GTM Teams

Customer experiences

Get ideas for agent-powered experiences that help prospects, users, customers, and partners discover, evaluate, and get value from your product.

Team workflows

Find new ways to improve the internal workflows your team uses to launch, position, sell, support, and grow those experiences across marketing, sales, growth, and success.

For Product Builders

Customer experiences

See examples of agent experiences you can build for prospects, users, customers, and partners.

Team workflows

Discover team workflows you can turn into internal agents, automations, and tools that save time and reduce manual work.

For Teams Focused on the Awareness Stage

Customer experiences

Find ideas for better experiences during the Awareness stage of the buyer or customer journey.

Team workflows

Explore internal workflows that help your team support that stage more effectively.

Make it Yours

Use this example as a starting point, not a fixed recipe.

Copy the flow above as a prompt, markdown, skill, or mermaid diagrom. Adjust the steps, tools, agent and human involvement to fit your real workflow. Then test where users actually get value or drop off.

Trigger
1
Initiate this prospect list workflow once priority accounts (e.g., Tier 1 and 2) are identified.
Trigger Trigger Event
CRM or Sales Automation Platform
2
Pull a list of contacts (names, job titles) at the target accounts; focus on decision-makers and influencers.
Tool Call Data
Uses: CRM, Salesforce, HubSpot, Pipedrive
Data Enrichment API
3
Enrich each contact with missing details (email, phone, LinkedIn) and firmographic info for the company.
Tool Call Data
Uses: Data Enrichment, Clearbit, ZoomInfo, FullContact
AI Research Assistant
4
Use AI to find additional insights on each prospect (e.g., news about their company, role-specific responsibilities).
LLM Call Research Asset
Uses: LLM, OpenAI, Anthropic, Google Gemini

Prompt

For {prospectName} at {companyName}, compile any recent news or shared content that might inform a personalized outreach. Provide bullet points summarizing the findings.

Database/Spreadsheet
5
Compile all enriched data into a structured format, including notes for later personalization.
Tool Call Workflow
Uses: Data Storage, Excel, Google Sheets, Airtable

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Prospect Experience
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User Journey
Team Workflow
Prospect Experience
Customer Workflow
Agent Skill
Prompt Flow
Workflow Plan