Analyze Customer Feedback Themes Ai Agent Workflow Inspiration

Aggregates feedback from multiple channels, uses AI to categorize into themes, and generates actionable reports with key sentiment insights.

How this Ai Agent Workflow Helps

This workflow is designed for product and customer experience teams who need to make sense of large volumes of customer feedback. By centralizing and analyzing feedback from multiple channels, teams can identify patterns, prioritize improvements, and track sentiment changes over time.

The process begins by collecting and aggregating customer feedback from disparate sources such as NPS/CSAT surveys, support tickets, social media mentions, app store reviews, and customer interviews. Once consolidated, an AI-powered analysis tool processes this unstructured feedback to identify recurring themes, classify sentiment, and extract specific feature requests or pain points.

The final step generates comprehensive reports that quantify feedback themes, prioritize issues based on frequency and impact, and include representative customer quotes. These reports help product teams understand what customers truly value, where friction points exist, and how sentiment is trending over time. By transforming scattered feedback into organized insights, the workflow enables data-driven product decisions that directly address customer needs.

Who this Ai Agent Workflow Is For

Go-To-Market Pros

You care about improving the entire lifecycle of buyer and customer journeys. And you want inspiration for areas where Ai may help.

Ai Builders

You want inspiration for real-world ways to help people as you're building your Ai product.

Pros Focused on the Retention Stage

You're focused on the Retention stage in your daily job and want to find ways for Ai to help you do more with less.

Ai Agent WorkflowExample as Inspiration

Does this AI agent workflow rely too much on AI and not enough on human know-how? Or the reverse? Is it missing steps or tools?

Note that this Ai workflow is presented as inspiration for what's possible. Adjust the amount, type and quality of the data inputs. Adjust how much or how little your human team mates (or you), AI and fully autonomous agents contribute.

And test it! Learn what works and what doesn't.

Don't forget! In the end, it's not just about efficiency. It's about delivering great experiences for your customers and customers-to-be.

1. Trigger: Schedule Feedback Analysis
Trigger. Initiate the feedback analysis workflow on a regular schedule (weekly, monthly) or when a significant volume of new feedback is received.
Trigger Event
2. Collect Feedback
Tool Call. Collect all customer feedback (NPS, CSAT, support tickets, etc.) in one place.
Data
Feedback Collection SurveyMonkey Typeform Google Forms
3. Categorize Feedback Themes
LLM Call. Use an NLP or LLM based tool to categorize feedback into themes (e.g., Feature X requests, UI improvements).
Report
LLM OpenAI Anthropic Google Gemini

Prompt

Analyze the following collection of customer feedback and categorize it into clear themes. For each identified theme, provide a sentiment analysis, frequency count, and representative quotes.

Customer Feedback Data:
{feedbackData}

Please structure your analysis as follows:

1. Executive Summary
- Top 3-5 themes by volume
- Overall sentiment distribution (positive, neutral, negative)
- Any urgent issues requiring immediate attention

2. Detailed Theme Analysis
For each identified theme:
- Theme name and description
- Volume (number of mentions and percentage of total feedback)
- Sentiment breakdown within this theme
- 2-3 representative verbatim quotes (select diverse perspectives)
- Specific feature requests or suggestions within this theme
- Trend comparison to previous period (if available in {previousAnalysis})

3. Recommendations
- 2-3 suggested action items based on the feedback
- Areas where customer education might resolve issues
- Opportunities for quick wins

Prioritize clarity and actionability in your analysis, focusing on insights that would help product and customer teams make decisions.

4. Generate Feedback Report
Tool Call. Generate a report summarizing the top themes and sentiments, including direct quotes where applicable.
Report
Data Visualization Tableau Power BI Google Data Studio

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