B2B Team & User Flow Inspiration

Engage Companies via Intent Signals

Use third-party intent signals to identify interested accounts and send tailored outreach.
Use this workflow as
Copy this flow for your agent, document, team chat or other tool.

This workflow is for teams looking to leverage intent data providers—accounts that appear to be researching or in-market for solutions like yours. By capturing these signals, you can focus your resources on leads more likely to convert.

You’ll ingest intent data feeds, verify whether those accounts already exist in your CRM, and enrich new data. Next, you’ll craft a personalized email referencing the specific topics or solutions the account is investigating.

The workflow ensures marketing and sales can promptly engage high-intent accounts with relevant messaging. This speeds up the qualification process and increases the likelihood of conversion.

Who this Agentic Workflow Is For

For Product Marketers and GTM Teams

Customer experiences

Get ideas for agent-powered experiences that help prospects, users, customers, and partners discover, evaluate, and get value from your product.

Team workflows

Find new ways to improve the internal workflows your team uses to launch, position, sell, support, and grow those experiences across marketing, sales, growth, and success.

For Product Builders

Customer experiences

See examples of agent experiences you can build for prospects, users, customers, and partners.

Team workflows

Discover team workflows you can turn into internal agents, automations, and tools that save time and reduce manual work.

For Teams Focused on the Awareness Stage

Customer experiences

Find ideas for better experiences during the Awareness stage of the buyer or customer journey.

Team workflows

Explore internal workflows that help your team support that stage more effectively.

Make it Yours

Use this example as a starting point, not a fixed recipe.

Copy the flow above as a prompt, markdown, skill, or mermaid diagrom. Adjust the steps, tools, agent and human involvement to fit your real workflow. Then test where users actually get value or drop off.

Trigger
1
Activate the intent data monitoring workflow when a new intent data feed or topic category is set up.
Trigger Trigger Event
Ingest Intent Data
2
Receive intent signal data (e.g., Bombora, 6sense) that shows which accounts are actively researching your product category.
Tool Call Research Asset
Uses: Intent Data, Bombora, 6sense, Demandbase
Verify Account in CRM
3
Cross-check high-intent accounts in your CRM or target account list.
Tool Call Data
Uses: CRM, Salesforce, HubSpot, Zoho CRM
Enrich New Account Data
4
Enrich data on new accounts with firmographics; find contacts for existing accounts.
Tool Call Data
Uses: Data Enrichment, Clearbit, ZoomInfo, FullContact
Compose Tailored Outreach Email
5
Use LLM to craft an email targeting the specific topic they’re researching.
LLM Call Email
Uses: LLM, OpenAi, ChatGPT
Schedule Follow-up Task
6
Automatically create a sequence in your sales engagement tool for follow-up.
Tool Call Workflow
Uses: Task Automation, Zapier, Salesloft, Outreach.io

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User Journey
Team Workflow
Prospect Experience
Customer Workflow
Agent Skill
Prompt Flow
Workflow Plan