This workflow is designed for event marketers and content teams who want to maximize the value of their live events or webinars. By repurposing event content into multiple formats, teams can extend the reach of event insights and engage new audiences across different channels.
The process begins with AI-powered transcription of the event recording to create a detailed transcript, which is then summarized to extract key discussion points and insights. These insights serve as the foundation for generating various content assets, including blog post drafts, social media snippets, and follow-up email campaigns.
Finally, the workflow uses AI to generate multiple ad creative variations from the event content, enabling targeted promotion of on-demand content or related resources.
A final step consolidates all generated assets and sends them to team members for review and publication, ensuring a smooth handoff to the next phase of your content marketing strategy.
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Does this AI agent workflow rely too much on AI and not enough on human know-how? Or the reverse? Is it missing steps or tools?
Note that this Ai workflow is presented as inspiration for what's possible. Adjust the amount, type and quality of the data inputs. Adjust how much or how little your human team mates (or you), AI and fully autonomous agents contribute.
And test it! Learn what works and what doesn't.
Don't forget! In the end, it's not just about efficiency. It's about delivering great experiences for your customers and customers-to-be.
Summarize the event transcript from {transcript} by identifying the key discussion points and insights. Provide a concise summary suitable for repurposing into various content formats.
Using the summarized event insights from {summary}, draft a blog post that covers the main discussion points and key takeaways from the event. Ensure the tone is engaging and informative.
Using the event transcript provided in {transcript}, extract five key quotable moments or statistics that capture the essence of the event. For each selected moment, generate a concise and engaging social media post that includes a catchy caption, relevant hashtags, and suggestions for accompanying visuals or short video clips. Ensure the tone is conversational, informative, and tailored for platforms such as Twitter, LinkedIn, and Facebook.
Generate two versions of an event follow-up email: one for attendees that thanks them and summarizes key takeaways with bonus materials, and one for no-shows that summarizes the event and provides a link to watch it on-demand. Use a professional and engaging tone.
Based on the event summary {summary} and key quotes extracted from the transcript, generate several variations of ad copy that promote the on-demand event or related content. The ad copy should be engaging, concise, and designed for A/B testing.
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