Event Content Repurposing Ai Agent Workflow Inspiration

Repurpose event content into various formats such as blog posts, social media snippets, follow-up emails, and ad creative using AI-driven transcription, summarization, and content drafting.

How this Ai Agent Workflow Helps

This workflow is designed for event marketers and content teams who want to maximize the value of their live events or webinars. By repurposing event content into multiple formats, teams can extend the reach of event insights and engage new audiences across different channels.

The process begins with AI-powered transcription of the event recording to create a detailed transcript, which is then summarized to extract key discussion points and insights. These insights serve as the foundation for generating various content assets, including blog post drafts, social media snippets, and follow-up email campaigns.

Finally, the workflow uses AI to generate multiple ad creative variations from the event content, enabling targeted promotion of on-demand content or related resources.

A final step consolidates all generated assets and sends them to team members for review and publication, ensuring a smooth handoff to the next phase of your content marketing strategy.

Who this Ai Agent Workflow Is For

Go-To-Market Pros

You care about improving the entire lifecycle of buyer and customer journeys. And you want inspiration for areas where Ai may help.

Ai Builders

You want inspiration for real-world ways to help people as you're building your Ai product.

Pros Focused on the Consideration Stage

You're focused on the Consideration stage in your daily job and want to find ways for Ai to help you do more with less.

Ai Agent WorkflowExample as Inspiration

Does this AI agent workflow rely too much on AI and not enough on human know-how? Or the reverse? Is it missing steps or tools?

Note that this Ai workflow is presented as inspiration for what's possible. Adjust the amount, type and quality of the data inputs. Adjust how much or how little your human team mates (or you), AI and fully autonomous agents contribute.

And test it! Learn what works and what doesn't.

Don't forget! In the end, it's not just about efficiency. It's about delivering great experiences for your customers and customers-to-be.

1. Trigger
Trigger. Initiate the event content repurposing workflow when the event recording becomes available.
Trigger Event
2. AI Video Transcription
Tool Call. Transcribe the webinar or event recording to generate a written transcript that serves as the raw material for all subsequent content repurposing.
Document
Transcription Assembly AIi AWS Transcribe Google Speech-to-Text
3. AI Content Summarizer
LLM Call. Use an AI tool to create a concise summary of the transcript, highlighting key discussion points and insights.
Document
AI Summarization OpenAI Anthropic Google Gemini

Prompt

Summarize the event transcript from {transcript} by identifying the key discussion points and insights. Provide a concise summary suitable for repurposing into various content formats.

4. Draft Blog Post
LLM Call. Leverage AI to draft a blog post from the event content, covering main discussion points and insights, then refine the draft with human input.
Blog Post
AI Writing OpenAI Anthropic Google Gemini

Prompt

Using the summarized event insights from {summary}, draft a blog post that covers the main discussion points and key takeaways from the event. Ensure the tone is engaging and informative.

5. Draft Social Media Posts
LLM Call. Extract quotable moments and interesting statistics from the transcript to format into engaging social media posts and short video clips.
Social Post
AI Writing OpenAI Anthropic Google Gemini

Prompt

Using the event transcript provided in {transcript}, extract five key quotable moments or statistics that capture the essence of the event. For each selected moment, generate a concise and engaging social media post that includes a catchy caption, relevant hashtags, and suggestions for accompanying visuals or short video clips. Ensure the tone is conversational, informative, and tailored for platforms such as Twitter, LinkedIn, and Facebook.

6. Schedule Social Media Posts
Tool Call. Schedule social media posts via social media scheduler
Social Post
Social Media Buffer Hootsuite Lately.ai
7. Email Campaign
LLM Call. Craft follow-up email campaigns for both attendees and no-shows using AI to generate personalized messaging tailored to each group.
Email
AI Writing OpenAI Anthropic Google Gemini

Prompt

Generate two versions of an event follow-up email: one for attendees that thanks them and summarizes key takeaways with bonus materials, and one for no-shows that summarizes the event and provides a link to watch it on-demand. Use a professional and engaging tone.

8. Draft Ad Creative
LLM Call. Repurpose the event content into ad creatives by generating multiple variations of ad copy using AI, then plan for A/B testing to optimize engagement.
Advertising
AI Writing OpenAI Anthropic Google Gemini

Prompt

Based on the event summary {summary} and key quotes extracted from the transcript, generate several variations of ad copy that promote the on-demand event or related content. The ad copy should be engaging, concise, and designed for A/B testing.

9. Distribute Generated Assets
Tool Call. Consolidate all generated assets (blog post draft, social media posts, email campaign, and ad creatives) and send them to the designated team members for review and publication.
Workflow
Collaboration Slack Microsoft Teams Email Asana

Ask Pathdraft Ai agent to plan your next (or first 👊) Ai agents

Craft an Ai automation or agent plan, just for your b2b. Simple. The first step in automating across your buyer and customer journeys: inspiration for what to build. Talk with an Ai agent via your phone to quickly create your custom Ai agent plan.

1. Call (813) 906-1084 2. Chat with Pathdraft Ai agent 3. Agent emails your agent plan
Awareness Agent
Consideration Agent
Purchase Decision Agent
Onboarding Agent
Retention Agent
Expansion Agent
Advocacy Agent
Awareness Agent
Consideration Agent
Purchase Decision Agent
Onboarding Agent
Retention Agent
Expansion Agent
Advocacy Agent