B2B Team & User Flow Inspiration

Event Content Repurposing

Repurpose event content into various formats such as blog posts, social media snippets, follow-up emails, and ad creative using AI-driven transcription, summarization, and content drafting.
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Copy this flow for your agent, document, team chat or other tool.

This workflow is designed for event marketers and content teams who want to maximize the value of their live events or webinars. By repurposing event content into multiple formats, teams can extend the reach of event insights and engage new audiences across different channels.

The process begins with AI-powered transcription of the event recording to create a detailed transcript, which is then summarized to extract key discussion points and insights. These insights serve as the foundation for generating various content assets, including blog post drafts, social media snippets, and follow-up email campaigns.

Finally, the workflow uses AI to generate multiple ad creative variations from the event content, enabling targeted promotion of on-demand content or related resources.

A final step consolidates all generated assets and sends them to team members for review and publication, ensuring a smooth handoff to the next phase of your content marketing strategy.

Who this Agentic Workflow Is For

For Product Marketers and GTM Teams

Customer experiences

Get ideas for agent-powered experiences that help prospects, users, customers, and partners discover, evaluate, and get value from your product.

Team workflows

Find new ways to improve the internal workflows your team uses to launch, position, sell, support, and grow those experiences across marketing, sales, growth, and success.

For Product Builders

Customer experiences

See examples of agent experiences you can build for prospects, users, customers, and partners.

Team workflows

Discover team workflows you can turn into internal agents, automations, and tools that save time and reduce manual work.

For Teams Focused on the Consideration Stage

Customer experiences

Find ideas for better experiences during the Consideration stage of the buyer or customer journey.

Team workflows

Explore internal workflows that help your team support that stage more effectively.

Make it Yours

Use this example as a starting point, not a fixed recipe.

Copy the flow above as a prompt, markdown, skill, or mermaid diagrom. Adjust the steps, tools, agent and human involvement to fit your real workflow. Then test where users actually get value or drop off.

Trigger
1
Initiate the event content repurposing workflow when the event recording becomes available.
Trigger Trigger Event
AI Video Transcription
2
Transcribe the webinar or event recording to generate a written transcript that serves as the raw material for all subsequent content repurposing.
Tool Call Document
Uses: Transcription, Assembly AIi, AWS Transcribe, Google Speech-to-Text
AI Content Summarizer
3
Use an AI tool to create a concise summary of the transcript, highlighting key discussion points and insights.
LLM Call Document
Uses: AI Summarization, OpenAI, Anthropic, Google Gemini

Prompt

Summarize the event transcript from {transcript} by identifying the key discussion points and insights. Provide a concise summary suitable for repurposing into various content formats.

Draft Blog Post
4
Leverage AI to draft a blog post from the event content, covering main discussion points and insights, then refine the draft with human input.
LLM Call Blog Post
Uses: AI Writing, OpenAI, Anthropic, Google Gemini

Prompt

Using the summarized event insights from {summary}, draft a blog post that covers the main discussion points and key takeaways from the event. Ensure the tone is engaging and informative.

Draft Social Media Posts
5
Extract quotable moments and interesting statistics from the transcript to format into engaging social media posts and short video clips.
LLM Call Social Post
Uses: AI Writing, OpenAI, Anthropic, Google Gemini

Prompt

Using the event transcript provided in {transcript}, extract five key quotable moments or statistics that capture the essence of the event. For each selected moment, generate a concise and engaging social media post that includes a catchy caption, relevant hashtags, and suggestions for accompanying visuals or short video clips. Ensure the tone is conversational, informative, and tailored for platforms such as Twitter, LinkedIn, and Facebook.

Schedule Social Media Posts
6
Schedule social media posts via social media scheduler
Tool Call Social Post
Uses: Social Media, Buffer, Hootsuite, Lately.ai
Email Campaign
7
Craft follow-up email campaigns for both attendees and no-shows using AI to generate personalized messaging tailored to each group.
LLM Call Email
Uses: AI Writing, OpenAI, Anthropic, Google Gemini

Prompt

Generate two versions of an event follow-up email: one for attendees that thanks them and summarizes key takeaways with bonus materials, and one for no-shows that summarizes the event and provides a link to watch it on-demand. Use a professional and engaging tone.

Draft Ad Creative
8
Repurpose the event content into ad creatives by generating multiple variations of ad copy using AI, then plan for A/B testing to optimize engagement.
LLM Call Advertising
Uses: AI Writing, OpenAI, Anthropic, Google Gemini

Prompt

Based on the event summary {summary} and key quotes extracted from the transcript, generate several variations of ad copy that promote the on-demand event or related content. The ad copy should be engaging, concise, and designed for A/B testing.

Distribute Generated Assets
9
Consolidate all generated assets (blog post draft, social media posts, email campaign, and ad creatives) and send them to the designated team members for review and publication.
Tool Call Workflow
Uses: Collaboration, Slack, Microsoft Teams, Email, Asana

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