B2B Team & User Flow Inspiration

Lead Scoring

Aggregates lead data, evaluates fit with AI, classifies purchase likelihood, alerts sales for high scoring leads, and logs results in the CRM.
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Copy this flow for your agent, document, team chat or other tool.

This workflow is designed for sales and marketing teams who need to objectively evaluate the quality and readiness of leads using AI. It aggregates various data points such as firmographic, demographic, and behavioral information to generate a comprehensive view of each lead.

The process begins by compiling all relevant lead data from multiple sources. An AI model then evaluates the lead fit and interest level, providing a summary score along with key insights. Further classification refines the likelihood to buy, enabling teams to prioritize their follow-up efforts.

Finally, high-scoring leads trigger alerts for sales, and the detailed scores along with their rationales are logged into the CRM for transparency and continuous improvement. This structured approach helps ensure that sales teams focus their efforts on the most promising prospects.

Who this Agentic Workflow Is For

For Product Marketers and GTM Teams

Customer experiences

Get ideas for agent-powered experiences that help prospects, users, customers, and partners discover, evaluate, and get value from your product.

Team workflows

Find new ways to improve the internal workflows your team uses to launch, position, sell, support, and grow those experiences across marketing, sales, growth, and success.

For Product Builders

Customer experiences

See examples of agent experiences you can build for prospects, users, customers, and partners.

Team workflows

Discover team workflows you can turn into internal agents, automations, and tools that save time and reduce manual work.

For Teams Focused on the Consideration Stage

Customer experiences

Find ideas for better experiences during the Consideration stage of the buyer or customer journey.

Team workflows

Explore internal workflows that help your team support that stage more effectively.

Make it Yours

Use this example as a starting point, not a fixed recipe.

Copy the flow above as a prompt, markdown, skill, or mermaid diagrom. Adjust the steps, tools, agent and human involvement to fit your real workflow. Then test where users actually get value or drop off.

Trigger
1
Initiate the lead scoring workflow when new or updated lead data is available.
Trigger Trigger Event
Compile Lead Data
2
Aggregate all relevant data points for a new or updated lead, including firmographic, demographic, and behavioral information.
Tool Call Data
Uses: Data Aggregation, Salesforce, HubSpot, Segment
Evaluate Lead Fit
3
Use an LLM to assess the lead's fit and interest level based on the compiled data.
LLM Call Document
Uses: LLM, OpenAI, Anthropic, Google Gemini

Prompt

Using the compiled data from {leadData}, evaluate the lead's fit and interest level by analyzing firmographic, demographic, and behavioral indicators. Provide a summary score and list key factors influencing this score.

Classify Lead Likelihood
4
Construct a prompt with the lead's data and classify the likelihood of purchase using a custom scoring model.
Tool Call Report
Uses: Custom Scoring Model, Python, Scikit-Learn, TensorFlow
Alert Sales for High-Scoring Lead
5
If the lead score exceeds a predefined threshold, alert the sales team and create a follow-up task.
Tool Call Direct Message
Uses: Notification, Slack, Zapier, Salesforce
Log Score & Rationale
6
Record the lead score and key rationale in the CRM for future reference and continuous model improvement.
Tool Call Data
Uses: CRM, Salesforce, HubSpot, Zoho CRM

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User Journey
Team Workflow
Prospect Experience
Customer Workflow
Agent Skill
Prompt Flow
Workflow Plan