Let a prospect install your MCP server, get useful free value through their agent (tools or optionally an MCP App UI), then sign in via OAuth when they ask the agent to do more with your product.
Move prospects from free value to product signup via your MCP.
This is the MCP-specific version of the broader agent ecosystem journey: use a tool, resource, CLI, API, skill, or plugin to help a prospect reach value inside the agent workflow they already use.
A prospect installs your MCP server in their agent and immediately gets something useful without creating an account, through tool responses or optionally an MCP App UI. At first, they may just look like an anonymous MCP user.
That free value proves the integration belongs in their workflow. When they ask their agent to go deeper, the MCP server returns a clear sign-in-required message. The user switches their agent config to your auth MCP URL, reconnects via OAuth in the browser, and retries the original action with authorized context.
The account is not the beginning of the journey. It is the natural next step after the agent has already delivered value.
Get ideas for agent-powered experiences that help prospects, users, customers, and partners discover, evaluate, and get value from your product.
Find new ways to improve the internal workflows your team uses to launch, position, sell, support, and grow those experiences across marketing, sales, growth, and success.
See examples of agent experiences you can build for prospects, users, customers, and partners.
Discover team workflows you can turn into internal agents, automations, and tools that save time and reduce manual work.
Find ideas for better experiences during the Consideration stage and Onboarding stage of the buyer or customer journey.
Explore internal workflows that help your team support those stages more effectively.
Use this example as a starting point, not a fixed recipe.
Copy the flow above as a prompt, markdown, skill, or mermaid diagrom. Adjust the steps, tools, agent and human involvement to fit your real workflow. Then test where users actually get value or drop off.