A buyer is actively comparing you against competitors on your site or review platforms.
A buyer explicitly raised their hand by requesting a demo or asking to talk to sales.
An account is actively researching your category or competitors on third-party sites.
A contact downloaded a bottom-of-funnel asset such as a buyer's guide, ROI template, or comparison sheet.
A previously inactive contact started opening and clicking emails again.
A known contact (customer, champion, or past evaluator) moved to a new company.
A known contact visited your pricing page multiple times in a short window.
An account just raised a new funding round, signaling fresh budget and a likely push to scale tooling and headcount.
A company is rapidly opening roles in a department your product serves, indicating expansion and emerging need.
A new executive joined an account, often triggering a fresh evaluation of vendors and priorities.
An account adopted (or dropped) a technology that complements or competes with your product.
A buyer started a free trial or self-serve signup, entering a product-led evaluation.
An account is hitting plan limits or showing power-user behavior, signaling an expansion opportunity.
The same feature request is surfacing repeatedly across customers and channels.
A customer left a detractor NPS score or expressed negative sentiment about your product.
A customer's product usage is declining sharply, signaling churn risk.