An account is hitting plan limits or showing power-user behavior, signaling an expansion opportunity.
Accounts approaching seat or usage limits, inviting new teammates, or adopting advanced features are signaling readiness to expand.
Track usage against plan thresholds and detect expansion-ready behavior.
An AI agent can identify accounts nearing limits, quantify the expansion opportunity, and prompt the right upsell motion at the right moment.
Ways your team—or an Ai agent—can respond when this signal fires.
Flag accounts nearing seat, usage, or feature thresholds.
Surface a tailored expansion offer to CS or self-serve upgrade flow.
You want inspiration for the signals your team should track and how to act on them across the buyer and customer journey.
You want inspiration for the signals your Ai agents can detect, score, and respond to automatically.
You want inspiration for the signals that matter at the stage of the customer journey you're focused on.
Go-to-market signals are observable events or behaviors—about an organization or a contact—that indicate intent, opportunity, or risk. Captured and scored well, they tell your team (and your Ai agents) who to engage, when, and with what message.
Each signal has a subject (the organization or the contact it describes) and a journey stage (where it fires—buyer, onboarding, product, retention, or advocacy), so you can route the strongest ones into the right workflow or automation.