A buyer started a free trial or self-serve signup, entering a product-led evaluation.
In product-led motions, a trial signup is both a buyer signal and the start of an activation race. The first session and time-to-value strongly predict conversion.
Track signup-to-activation milestones and identify product-qualified leads worth a human touch.
An AI agent can watch onboarding milestones, detect stalls, trigger nudges, and flag high-fit trials for sales-assist.
Ways your team—or an Ai agent—can respond when this signal fires.
Monitor key setup steps and time-to-first-value during the trial.
Surface high-fit, highly active trials to sales for an assist.
You want inspiration for the signals your team should track and how to act on them across the buyer and customer journey.
You want inspiration for the signals your Ai agents can detect, score, and respond to automatically.
You want inspiration for the signals that matter at the stage of the customer journey you're focused on.
Go-to-market signals are observable events or behaviors—about an organization or a contact—that indicate intent, opportunity, or risk. Captured and scored well, they tell your team (and your Ai agents) who to engage, when, and with what message.
Each signal has a subject (the organization or the contact it describes) and a journey stage (where it fires—buyer, onboarding, product, retention, or advocacy), so you can route the strongest ones into the right workflow or automation.