A new executive joined an account, often triggering a fresh evaluation of vendors and priorities.
New leaders frequently reassess tooling, vendors, and strategy in their first 90 days. A new VP or C-level hire in a department you serve is a window to re-engage stalled accounts or enter new ones.
Track executive moves into target accounts and the functions they own.
An AI agent can detect the appointment, research the executive's prior stack and public priorities, and brief the rep on a relevant point of view.
Ways your team—or an Ai agent—can respond when this signal fires.
Summarize the executive's background, prior tools, and stated priorities.
Flag any closed-lost or stalled opportunities at the account for re-engagement.
You want inspiration for the signals your team should track and how to act on them across the buyer and customer journey.
You want inspiration for the signals your Ai agents can detect, score, and respond to automatically.
You want inspiration for the signals that matter at the stage of the customer journey you're focused on.
Go-to-market signals are observable events or behaviors—about an organization or a contact—that indicate intent, opportunity, or risk. Captured and scored well, they tell your team (and your Ai agents) who to engage, when, and with what message.
Each signal has a subject (the organization or the contact it describes) and a journey stage (where it fires—buyer, onboarding, product, retention, or advocacy), so you can route the strongest ones into the right workflow or automation.