A buyer explicitly raised their hand by requesting a demo or asking to talk to sales.
A direct demo request is the clearest buyer signal there is—an explicit hand-raise. Speed-to-lead is everything; conversion drops sharply with every minute of delay.
Capture inbound requests, enrich and qualify instantly, and route to the right rep with full context.
An AI agent can qualify the request against your ICP, book a meeting, and brief the rep before the call—often within seconds of submission.
Ways your team—or an Ai agent—can respond when this signal fires.
Enrich the buyer and score fit against ICP the moment the form is submitted.
Assign to the right rep and offer instant scheduling to minimize speed-to-lead.
You want inspiration for the signals your team should track and how to act on them across the buyer and customer journey.
You want inspiration for the signals your Ai agents can detect, score, and respond to automatically.
You want inspiration for the signals that matter at the stage of the customer journey you're focused on.
Go-to-market signals are observable events or behaviors—about an organization or a contact—that indicate intent, opportunity, or risk. Captured and scored well, they tell your team (and your Ai agents) who to engage, when, and with what message.
Each signal has a subject (the organization or the contact it describes) and a journey stage (where it fires—buyer, onboarding, product, retention, or advocacy), so you can route the strongest ones into the right workflow or automation.