A contact downloaded a bottom-of-funnel asset such as a buyer's guide, ROI template, or comparison sheet.
Not all content engagement is equal. A contact downloading a comparison guide or ROI template signals far more intent than a top-of-funnel blog subscription.
Classify assets by funnel stage and route high-intent downloads differently from awareness content.
An AI agent can tag each download by intent level, enrich the contact, and decide whether to nurture or route to sales.
Ways your team—or an Ai agent—can respond when this signal fires.
Separate bottom-of-funnel downloads from awareness content for routing.
Append firmographics and send sales-ready leads to the right owner.
You want inspiration for the signals your team should track and how to act on them across the buyer and customer journey.
You want inspiration for the signals your Ai agents can detect, score, and respond to automatically.
You want inspiration for the signals that matter at the stage of the customer journey you're focused on.
Go-to-market signals are observable events or behaviors—about an organization or a contact—that indicate intent, opportunity, or risk. Captured and scored well, they tell your team (and your Ai agents) who to engage, when, and with what message.
Each signal has a subject (the organization or the contact it describes) and a journey stage (where it fires—buyer, onboarding, product, retention, or advocacy), so you can route the strongest ones into the right workflow or automation.