Automate NPS/CSAT Survey Follow-ups Ai Agent Workflow Blueprint

Automatically sends personalized follow-up emails based on customer survey scores, addressing detractors with urgent outreach and engaging promoters for advocacy.

Who this Ai Workfow Is For

Go-To-Market Pros

You care about improving the entire lifecycle of buyer and customer journeys. And you want inspiration for areas where Ai may help.

Ai Builders

You want inspiration for real-world ways to help people as you're building your Ai product.

Pros Focused on the Retention Stage

You're focused on the Retention stage in your daily job and want to find ways for Ai to help you do more with less.

How this Ai Workflow Helps

This workflow is designed for customer experience and success teams who want to maximize the value of their NPS or CSAT survey programs. By automating personalized follow-ups based on customer ratings, teams can close the feedback loop effectively while prioritizing high-impact interventions for at-risk customers.

The process begins when a customer submits an NPS or CSAT survey response, immediately triggering a personalized follow-up workflow. The system intelligently branches based on the customer's score, categorizing them as either a Detractor (0-6 NPS), Passive (7-8 NPS), or Promoter (9-10 NPS), or using equivalent CSAT thresholds. Each category then receives a different AI-generated response tailored to their satisfaction level.

For detractors, the workflow alerts the CSM team and generates an empathetic, apologetic email acknowledging their concerns and offering direct assistance. Passives receive acknowledgment of their feedback with a specific request for improvement suggestions. Promoters are thanked warmly for their support and gently invited to consider sharing a testimonial or referral. This personalized approach shows customers that their feedback is valued and acted upon, improving overall satisfaction and retention.

Ai Workflow Example as Inspiration for More

Does this AI agent workflow rely too much on AI and not enough on human know-how? Or the reverse? Is it missing steps or tools?

Note that this Ai workflow is presented as inspiration for what's possible. Adjust the amount, type and quality of the data inputs. Adjust how much or how little your human team mates (or you), AI and fully autonomous agents contribute.

And test it! Learn what works and what doesn't.

Don't forget! In the end, it's not just about efficiency. It's about delivering great experiences for your customers and customers-to-be.

1. Trigger: Survey Submission
Trigger. Initiate the follow-up workflow when a customer submits an NPS or CSAT survey response.
2. Branch by Survey Score
Tool Call. Whenever an NPS survey is submitted, branch the workflow based on the score (Promoter, Detractor, Passive).
Workflow
Workflow Automation Zapier n8n Integromat
3. Draft Detractor Email
LLM Call. For detractors, immediately alert the CSM and use GPT-4 to draft a personalized, apologetic email offering to discuss improvements.
Email
LLM OpenAI Anthropic Google Gemini
4. Draft Promoter Email
LLM Call. For promoters, draft a thank-you email and optionally ask for a referral or review.
Email
LLM OpenAI Anthropic Google Gemini
5. Draft Passive Email
LLM Call. For passives, send an email acknowledging their feedback and inviting suggestions for improvement.
Email
LLM OpenAI Anthropic Google Gemini
6. Send Follow-up Emails
Tool Call. Send the appropriate email to the customer based on their score category, and log the interaction in the CRM.
Email
Email Automation SendGrid Mailchimp HubSpot

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