Request Customer Referrals Ai Agent Workflow Inspiration

Identify satisfied customers and send personalized referral request emails.

How this Ai Agent Workflow Helps

This workflow is intended for customer success and marketing teams looking to leverage satisfied, long-term customers by requesting referrals. It identifies customers with high satisfaction and extended tenure as ideal candidates for providing referrals.

The process begins with analyzing customer data to detect those who have been with the company for 12+ months and have demonstrated high satisfaction. Once these candidates are identified, the workflow uses AI to draft a warm, appreciative referral request email that thanks the customer and inquires if they know anyone who might benefit from your product.

After drafting, the email is personalized with specific customer details and then dispatched via an email automation platform. The workflow also tracks responses and referrals, enabling teams to follow up and further nurture valuable customer relationships.

Who this Ai Agent Workflow Is For

Go-To-Market Pros

You care about improving the entire lifecycle of buyer and customer journeys. And you want inspiration for areas where Ai may help.

Ai Builders

You want inspiration for real-world ways to help people as you're building your Ai product.

Pros Focused on the Advocacy Stage

You're focused on the Advocacy stage in your daily job and want to find ways for Ai to help you do more with less.

Ai Agent WorkflowExample as Inspiration

Does this AI agent workflow rely too much on AI and not enough on human know-how? Or the reverse? Is it missing steps or tools?

Note that this Ai workflow is presented as inspiration for what's possible. Adjust the amount, type and quality of the data inputs. Adjust how much or how little your human team mates (or you), AI and fully autonomous agents contribute.

And test it! Learn what works and what doesn't.

Don't forget! In the end, it's not just about efficiency. It's about delivering great experiences for your customers and customers-to-be.

1. Trigger
Trigger. Initiate the referral request workflow when satisfied, long-term customers are identified in the CRM.
Trigger Event
2. Identify Referral Candidates
Tool Call. Detect customers with 12+ months tenure and high satisfaction scores as potential referral candidates.
Data
CRM Salesforce HubSpot Zoho CRM
3. Draft Referral Request
LLM Call. Use AI to draft a warm referral request email that thanks the customer and asks if they know anyone who could benefit from your product.
Email
AI Writer OpenAI Anthropic Google Gemini

Prompt

Using customer data from {customerData}, draft a warm and appreciative referral request email that thanks the customer for their loyalty and asks if they know anyone who could benefit from our product. The tone should be friendly, sincere, and encouraging.

4. Personalize Referral Email
Tool Call. Personalize the drafted referral email with customer-specific details, including usage history and satisfaction indicators.
Email
Email Personalization SendGrid Mailchimp HubSpot
5. Dispatch Referral Email
Tool Call. Send the personalized referral request email to the identified candidates and track responses.
Email
Email Automation SendGrid Mailchimp Outreach.io

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