B2B Team & User Flow Inspiration

Request Customer Referrals

Identify satisfied customers and send personalized referral request emails.
Use this workflow as
Copy this flow for your agent, document, team chat or other tool.

This workflow is intended for customer success and marketing teams looking to leverage satisfied, long-term customers by requesting referrals. It identifies customers with high satisfaction and extended tenure as ideal candidates for providing referrals.

The process begins with analyzing customer data to detect those who have been with the company for 12+ months and have demonstrated high satisfaction. Once these candidates are identified, the workflow uses AI to draft a warm, appreciative referral request email that thanks the customer and inquires if they know anyone who might benefit from your product.

After drafting, the email is personalized with specific customer details and then dispatched via an email automation platform. The workflow also tracks responses and referrals, enabling teams to follow up and further nurture valuable customer relationships.

Who this Agentic Workflow Is For

For Product Marketers and GTM Teams

Customer experiences

Get ideas for agent-powered experiences that help prospects, users, customers, and partners discover, evaluate, and get value from your product.

Team workflows

Find new ways to improve the internal workflows your team uses to launch, position, sell, support, and grow those experiences across marketing, sales, growth, and success.

For Product Builders

Customer experiences

See examples of agent experiences you can build for prospects, users, customers, and partners.

Team workflows

Discover team workflows you can turn into internal agents, automations, and tools that save time and reduce manual work.

For Teams Focused on the Advocacy Stage

Customer experiences

Find ideas for better experiences during the Advocacy stage of the buyer or customer journey.

Team workflows

Explore internal workflows that help your team support that stage more effectively.

Make it Yours

Use this example as a starting point, not a fixed recipe.

Copy the flow above as a prompt, markdown, skill, or mermaid diagrom. Adjust the steps, tools, agent and human involvement to fit your real workflow. Then test where users actually get value or drop off.

Trigger
1
Initiate the referral request workflow when satisfied, long-term customers are identified in the CRM.
Trigger Trigger Event
Identify Referral Candidates
2
Detect customers with 12+ months tenure and high satisfaction scores as potential referral candidates.
Tool Call Data
Uses: CRM, Salesforce, HubSpot, Zoho CRM
Draft Referral Request
3
Use AI to draft a warm referral request email that thanks the customer and asks if they know anyone who could benefit from your product.
LLM Call Email
Uses: AI Writer, OpenAI, Anthropic, Google Gemini

Prompt

Using customer data from {customerData}, draft a warm and appreciative referral request email that thanks the customer for their loyalty and asks if they know anyone who could benefit from our product. The tone should be friendly, sincere, and encouraging.

Personalize Referral Email
4
Personalize the drafted referral email with customer-specific details, including usage history and satisfaction indicators.
Tool Call Email
Uses: Email Personalization, SendGrid, Mailchimp, HubSpot
Dispatch Referral Email
5
Send the personalized referral request email to the identified candidates and track responses.
Tool Call Email
Uses: Email Automation, SendGrid, Mailchimp, Outreach.io

Craft buyer journeys for your prospects who are changing how they buy and get work done.

Craft a buying experience with one call to AI.
1. Call (813) 906-1084
2. Talk with Pathdraft AI 3. Get your plan by email
User Journey
Team Workflow
Prospect Experience
Customer Workflow
Agent Skill
Prompt Flow
Workflow Plan
User Journey
Team Workflow
Prospect Experience
Customer Workflow
Agent Skill
Prompt Flow
Workflow Plan