Webinar Content Planning & Promotion Ai Agent Workflow Blueprint

Plans a webinar and creates related content such as slides and promotional emails/posts.

Who this Ai Workfow Is For

Go-To-Market Pros

You care about improving the entire lifecycle of buyer and customer journeys. And you want inspiration for areas where Ai may help.

Ai Builders

You want inspiration for real-world ways to help people as you're building your Ai product.

Pros Focused on the Consideration Stage

You're focused on the Consideration stage in your daily job and want to find ways for Ai to help you do more with less.

How this Ai Workflow Helps

Webinars are essential for B2B SaaS marketing to build awareness and generate leads. This workflow covers preparing the webinar topic, creating presentation content, and producing promotional materials like invitation emails and social posts.

AI can assist with each step: it can analyze industry conversations to suggest relevant topics, draft the webinar’s content outline and speaker notes, and generate copy for invitations. Social posts and landing pages can also be optimized with AI for maximum registrations. Marketers then refine the output and launch the webinar campaign.

The workflow delivers a fully prepared webinar kit, including slides and all necessary promotional content. By using AI, the team significantly reduces the time spent on writing and designing, allowing them to focus on engagement and execution. The result is a well-attended webinar supported by cohesive marketing materials.

Ai Workflow Example as Inspiration for More

Does this AI agent workflow rely too much on AI and not enough on human know-how? Or the reverse? Is it missing steps or tools?

Note that this Ai workflow is presented as inspiration for what's possible. Adjust the amount, type and quality of the data inputs. Adjust how much or how little your human team mates (or you), AI and fully autonomous agents contribute.

And test it! Learn what works and what doesn't.

Don't forget! In the end, it's not just about efficiency. It's about delivering great experiences for your customers and customers-to-be.

1. Trigger
Trigger. Activate the webinar planning process once the decision to host a webinar is made (topic not finalized yet).
2. Topic Selection
LLM Call. Brainstorm and decide on a webinar topic relevant to target audience.
Event
Content Research BuzzSumo LinkedIn Topics Google Trends
3. Agenda and Outline Creation
LLM Call. Use AI to draft a webinar agenda and structured outline.
Document
AI Writing ChatGPT Notion AI Copy.ai
4. Slide Deck Development
Tool Call. Create the webinar slides using AI-generated content for each section.
Presentation
Presentation Software Google Slides PowerPoint Canva
5. Promotional Email Copy
LLM Call. Use AI to write invitation and reminder emails for the webinar.
Email
Email Marketing Mailchimp SendGrid HubSpot Marketing Hub
6. Social Media Promotion
LLM Call. Draft social posts announcing the webinar and boosting sign-ups.
Social Post
Social Media Management Buffer Hootsuite Sprout Social
7. Landing Page Content
Tool Call. Create a registration landing page with AI-generated copy to describe the event.
Web Page
Webinar Platform Zoom Webinars GoToWebinar Webex
8. Review and Approval
Human Action. Human review of all content—slides and promotions—for branding and accuracy.
Document
Content Collaboration Microsoft Teams Google Docs
9. Schedule & Launch Promotion
Tool Call. Schedule emails and social posts, open registration, and begin collecting sign-ups.
Event
Marketing Automation Marketo HubSpot Mailchimp
10. Post-Webinar Follow-up
LLM Call. Use AI to summarize webinar content, create a follow-up email, and share a recap blog post.
Email
AI Writing ChatGPT HubSpot Sequences Blog Writer

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